Storefronts

Publish and Share Your Storefront

2 min readUpdated 2026-07-25

Publish and Share Your Storefront

When your store is styled and stocked, publishing makes it visible to the world. This article covers going live, using a custom domain, and sharing your store.

Preview Before You Publish

  • Go to Storefronts in the dashboard.
  • Find your store and choose Preview to open it exactly as a customer would see it.
  • Click through your pages, add a product to the cart, and confirm everything looks right.
  • Fixing issues in preview before publishing means customers only ever see a polished store.

    Publish Your Storefront

    A new storefront starts as a draft, so it isn't public yet.

  • Open your storefront's settings or the storefronts list.
  • Switch its status to Published.
  • The store is now live at its Drip Merch web address, built from its handle.
  • You can unpublish at any time to take the store offline while you make bigger changes.

    Connect a Custom Domain

    For a fully branded web address, connect your own domain.

  • Open your storefront and add your custom domain.
  • Follow the steps to verify that you own the domain.
  • Once verified, Drip Merch provisions SSL so the store loads securely over HTTPS.
  • When verification and SSL are complete, customers can reach your store at your own domain.
  • The storefronts list shows each store's domain status so you can see at a glance whether a custom domain is verified and secured.

    Set a Primary Storefront

    If you run several stores, you can mark one as your primary storefront so it acts as your main store. Look for the star indicator in the storefronts list to see which one is primary.

    Share Your Store

    Once published, share your storefront link anywhere — social media, email, or ads. Customers can browse products, create accounts, and check out directly. From the storefronts list you can quickly open or copy the store's link to share.

    Next Steps

    After going live, keep an eye on activity. See Manage Storefront Customers and Orders to track sales and support your shoppers.

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