Publish and Share Your Storefront
When your store is styled and stocked, publishing makes it visible to the world. This article covers going live, using a custom domain, and sharing your store.
Preview Before You Publish
Fixing issues in preview before publishing means customers only ever see a polished store.
Publish Your Storefront
A new storefront starts as a draft, so it isn't public yet.
You can unpublish at any time to take the store offline while you make bigger changes.
Connect a Custom Domain
For a fully branded web address, connect your own domain.
The storefronts list shows each store's domain status so you can see at a glance whether a custom domain is verified and secured.
Set a Primary Storefront
If you run several stores, you can mark one as your primary storefront so it acts as your main store. Look for the star indicator in the storefronts list to see which one is primary.
Share Your Store
Once published, share your storefront link anywhere — social media, email, or ads. Customers can browse products, create accounts, and check out directly. From the storefronts list you can quickly open or copy the store's link to share.
Next Steps
After going live, keep an eye on activity. See Manage Storefront Customers and Orders to track sales and support your shoppers.