Storefronts

Add Products and Collections

2 min readUpdated 2026-07-25

Add Products and Collections

A storefront needs products before customers can shop. In Drip Merch you assign products to a storefront and group them into collections so shoppers can browse by category. This article shows you how.

Add Products to Your Storefront

  • Open your storefront and go to its Products section.
  • You'll see the products currently assigned to this store.
  • Choose to add products and select the items you want to make available in this storefront.
  • Confirm to assign them. They now appear in the store for customers to buy.
  • Because products are assigned per storefront, you can sell different items in different stores while managing everything from one account.

    Organize Products into Collections

    Collections group related products so customers can browse by theme, category, or campaign.

  • Go to the Collections section for your storefront.
  • Create a collection and give it a clear name (for example, "New Arrivals" or "T-Shirts").
  • Add the products that belong in it.
  • Save the collection so it's available on your store.
  • Each collection gets its own page that customers can visit and filter, making a large catalog easy to navigate.

    Feature Products on Your Pages

    Once products and collections exist, you can showcase them anywhere:

  • Open the storefront editor.
  • Add a product grid or collection block to a page.
  • Point it at a specific collection or set of products.
  • Choose how many products to show and how many columns to display.
  • This is how you build a homepage that highlights featured items or seasonal collections.

    How Products Appear to Customers

    On the live store, each product has its own page showing images, description, price, and available options. Products with variants (like size or color) show an option selector, and customers choose their combination before adding to cart. Products can also display star ratings and reviews when enabled.

    Next Steps

    With products in place, set your pricing and add discounts. See Set Up Pricing and Discounts, then Publish and Share Your Storefront.

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