Create a Storefront

A storefront is your customer-facing online store: it has its own web address, theme, products, and orders. You can run several storefronts from one Drip Merch account, each with its own branding. This article walks you through creating your first one.

Open the Storefronts Page

1. From the dashboard sidebar, go to Storefronts.
2. You'll see a card for every storefront you already have, showing its logo, its handle.dripmerchapp.com address, its custom domain and verification state if it has one, its page and order counts, and a Published or Draft badge.
3. Use the search box at the top to filter by name, handle, or custom domain if the list gets long.

Create a New Storefront

1. Click the New Storefront button (the + at the top right).
2. Enter a Name — this is the display name customers and your team will see.
3. Enter a Handle — this is the part of the web address that identifies the store (for example, summer-tees). As you type the name, Drip Merch suggests a handle automatically.
4. Watch the availability indicator next to the handle field. A green check means the handle is free; a warning means it's already taken and you'll need to choose another.
5. Add an optional Description to remind yourself and your team what the store is for.
6. Click Create to finish.

Handles can only contain lowercase letters, numbers, and hyphens — Drip Merch cleans up spaces and invalid characters as you type.

What Happens Next

Your new storefront starts as a draft, so it isn't visible to the public yet. From the storefronts list you can:

1. Preview opens a private preview of the store in a new tab.
2. Edit Storefront opens the storefront's settings, where you add branding, products, a domain and more. Despite the name, it does not open the page editor.
3. Customize is the one that opens the editor for arranging pages.
4. View opens the public address, which only works once the store is published.

Once you've added products and styled the store, you can publish it and share the link. Continue with Brand Your Storefront to make it look the part, or Add Products and Collections to start filling it with items.