Once your store is live, the work shifts to running it: fulfilling orders and supporting customers. Each storefront has its own management area so you can keep multiple stores organized. This article shows you where to find everything.
Open a Storefront's Management Area
- Go to Storefronts in the dashboard sidebar.
- Choose the storefront you want to manage.
- Use its sidebar to move between General, Domain, Themes, Customers, Products, Gallery, Collections, Discounts, Decoration, Pages, SEO, Media, Customizer and Forms. Note: there is no Orders entry in this sidebar — see below.
The storefronts list also shows each store's order count at a glance, so you can spot which stores are busiest.
Review Orders
Orders are not managed from the storefront management area. Do all order work in the main Orders section of the dashboard, which shows every storefront's orders together and is where you change statuses, edit orders and archive them.
A separate read-only per-storefront orders screen also exists, reached from the storefront dashboard that team members with storefront access see. On it:
- You can review incoming and past orders for that one store.
- Opening an order shows its items, customer, totals, notes and current status.
- Status is a badge only — there is no way to change it, and shipping and billing addresses are not displayed.
Because each order records which storefront it came from, you always know which store a sale came from.
Manage Customers
- Open the Customers section for the storefront.
- Review the shoppers who have registered or ordered from this store.
- Rows are not clickable and there is no customer detail view here, so you cannot open a per-storefront customer to see their order history. Email addresses are links, so you can start an email from the row.
For a customer's full record and order history, use the main Customers section of the dashboard.
Keep Products and Content Current
From the same management area you can:
- Adjust the products assigned to the store.
- Update collections and page content in the editor.
- Refresh discounts for new promotions.
- Review SEO settings so your store is easy to find. These are editable from the dashboard storefront area; the storefront dashboard that team members see shows settings as read-only and asks them to contact the shop owner for changes.
Run Multiple Stores with Confidence
Everything is scoped per storefront — orders, customers, products, and discounts — so managing several stores stays clean and organized. Switch between them from the storefronts list whenever you need to.
Next Steps
To let teammates help run a store, see Assign Team Members to Storefronts. To tailor the dashboard experience, see Customize Dashboard Appearance.