Brand Your Storefront

Branding is what makes your store feel like yours. Drip Merch lets you set your logo, colors, and fonts so every page matches your identity. This article covers the main branding tools available for a storefront.

Set Your Logo and Colors

The Customizer is the quickest way to apply your brand look.

Open your storefront from the Storefronts list and go to its Customizer.

Set your button color — used for calls to action like "Add to Cart" — using the color picker or by pasting a hex code.

Set your background color to match your brand's base tone.

Save your changes to apply them across the store.

Choose Fonts

Typography sets the tone of your store. The font picker gives you two options:

Browse the Google Fonts tab and enable the fonts you want available in your store.

Switch to the Uploaded tab to use custom fonts you've uploaded for full brand consistency.

Enable the fonts you need so they're ready to assign to headings and body text.

Pick or Switch a Theme

Your theme controls the overall layout and style of the store.

Open the Themes section for your storefront.

Browse the available themes and preview how each one looks with your content.

Apply the theme that best fits your brand.

Each theme comes with its own color and font defaults, plus a set of ready-made sections you can rearrange in the editor.

Fine-Tune in the Editor

For deeper control, open the storefront editor. There you can adjust individual sections — headers, hero banners, footers — and set their colors, spacing, and content to reinforce your brand on every page.

Next Steps

With your branding in place, add your products and organize them into collections so customers have something to shop. See Add Products and Collections, then Publish and Share Your Storefront when you're ready to go live.