Branding is what makes your store feel like yours. Drip Merch lets you set your logo, colors, and fonts so every page matches your identity. This article covers the main branding tools available for a storefront.
Set Your Logo and Colors
despite its name, the storefront Customizer page does not style your storefront. Its button color, background color, DPI settings and font list all apply to the product design tool that customers open from a product page. Your store's own colors and typography come from theme settings in the editor.
To style the design tool:
- Open your storefront from the Storefronts list and go to its Customizer.
- Set the button color — used for the design tool's controls — with the color picker or a hex code.
- Set the background color for the design tool canvas area.
- Save.
To style the storefront itself, open the editor and use its theme settings panel.
Choose Fonts
Typography sets the tone of your store. The font picker gives you two options:
The font picker on the Customizer page is headed Designer Fonts, and the fonts you enable there are the fonts customers can choose from when adding text to a design. They are not the fonts used for your store's headings and body text.
- Browse the Google Fonts tab and enable the fonts you want customers to be able to use on their designs.
- Switch to the Uploaded tab to offer custom fonts you have uploaded.
- Save.
Your storefront's heading and body fonts are set separately, in the theme settings panel in the editor.
Pick or Switch a Theme
Your theme controls the overall layout and style of the store.
- Open the Themes section for your storefront.
- Browse the available themes. Note: Preview shows only the theme's color swatches and a list of its features — it does not render your store under that theme, and the in-place preview always shows your current live storefront. You have to apply a theme to see it with your content.
- Apply the theme that best fits your brand.
Each theme comes with its own color and font defaults, plus a set of ready-made sections you can rearrange in the editor.
Fine-Tune in the Editor
For deeper control, open the storefront editor. There you can adjust individual sections — headers, hero banners, footers — and set their colors, spacing, and content to reinforce your brand on every page.
Next Steps
With your branding in place, add your products and organize them into collections so customers have something to shop. See Add Products and Collections, then Publish and Share Your Storefront when you're ready to go live.