Products

Variants: Colors and Sizes

2 min readUpdated 2026-07-25

Variants: Colors and Sizes

A product's variants are every color-and-size combination a customer can buy — like "Black / M" or "Navy / XL." How variants are set up depends on whether the product is custom or comes from a supplier catalog.

Colors and sizes on custom products

When you create a custom product, you define its variants directly:

  • Add each color with a name and swatch (for example, Black #000000, White #FFFFFF).
  • Add each size you offer (for example, XS, S, M, L — and any custom size names you use).
  • Drip Merch generates variants as the cross-product of your colors and sizes.
  • Each color should have its own front product photo so the storefront and Design Studio display it correctly.
  • Custom product colors and sizes are stored on the product itself, which is why complete color and size data matters — it drives the storefront swatches and the designer.

    Variants on catalog products

    Catalog products bring their variants from the supplier:

    • Colors and sizes come from the supplier's variant records, each with its own SKU.
    • Per-variant images (front and back) come from the supplier's synced media.
    • You don't create these variants by hand — you inherit them and apply your pricing.

    Managing variants and stock

    • Use the variant tools on the product to review the full color × size grid.
    • For products you stock yourself, you can track on-hand inventory per variant, or mark the product as unlimited.
    • Removing a color or size updates which variants are available for sale.

    Tips

    • Keep color names consistent (for example, always "Navy," never "Navy Blue" elsewhere) so storefront and orders line up.
    • Add a photo for every color on customizable products — missing front photos block those products in the wizard.
    • Only offer sizes you can actually fulfill to avoid oversell.

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