A product's variants are every color-and-size combination a customer can buy — like "Black / M" or "Navy / XL." How variants are set up depends on whether the product is custom or comes from a supplier catalog.
Colors and sizes on custom products
When you create a custom product, you define its variants directly:
- Add each color with a name and swatch (for example, Black
#000000, White#FFFFFF). - Add each size you offer (for example, XS, S, M, L — and any custom size names you use).
- Drip Merch generates variants as the cross-product of your colors and sizes.
- Each color should have its own front product photo so the storefront and Design Studio display it correctly.
Custom product colors and sizes are stored on the product itself, which is why complete color and size data matters — it drives the storefront swatches and the designer.
Variants on catalog products
Catalog products bring their variants from the supplier:
- Colors and sizes come from the supplier's variant records, each with its own SKU.
- Per-variant images (front and back) come from the supplier's synced media.
- You don't create these variants by hand — you inherit them and apply your pricing.
Managing variants and stock
- Use the variant tools on the product to review the full color × size grid.
- For products you stock yourself, you can track on-hand inventory per variant, or mark the product as unlimited.
- Removing a color or size updates which variants are available for sale.
Tips
- Keep color names consistent (for example, always "Navy," never "Navy Blue" elsewhere) so storefront and orders line up.
- Add a photo for every color on customizable products — missing front photos block those products in the wizard.
- Only offer sizes you can actually fulfill to avoid oversell.