Variants: Colors and Sizes
A product's variants are every color-and-size combination a customer can buy — like "Black / M" or "Navy / XL." How variants are set up depends on whether the product is custom or comes from a supplier catalog.
Colors and sizes on custom products
When you create a custom product, you define its variants directly:
#000000, White #FFFFFF).Custom product colors and sizes are stored on the product itself, which is why complete color and size data matters — it drives the storefront swatches and the designer.
Variants on catalog products
Catalog products bring their variants from the supplier:
- Colors and sizes come from the supplier's variant records, each with its own SKU.
- Per-variant images (front and back) come from the supplier's synced media.
- You don't create these variants by hand — you inherit them and apply your pricing.
Managing variants and stock
- Use the variant tools on the product to review the full color × size grid.
- For products you stock yourself, you can track on-hand inventory per variant, or mark the product as unlimited.
- Removing a color or size updates which variants are available for sale.
Tips
- Keep color names consistent (for example, always "Navy," never "Navy Blue" elsewhere) so storefront and orders line up.
- Add a photo for every color on customizable products — missing front photos block those products in the wizard.
- Only offer sizes you can actually fulfill to avoid oversell.