Pricing, Cost, and Markup
Drip Merch prices products from a combination of cost, markup, and a sell price. Understanding how these fit together keeps your margins right whether you're selling catalog apparel or your own custom blanks.
The pieces of a price
- Cost — what the product costs you. For catalog products this is the supplier's wholesale cost; for custom products you enter it yourself.
- Sell price (base price) — the price customers pay before any per-variant or storefront adjustments. It must be greater than zero.
- Markup — the amount added on top of cost to reach the sell price.
Set up markup
On the pricing section of a product you can choose how markup is applied:
The markup chain resolves the final price customers see: an explicit override or per-variant price wins first, then storefront markup, then the product's own markup, and finally the base price as a fallback.
Per-variant and per-size pricing
- Sizes can carry their own price or a price modifier, so larger sizes can cost more.
- Catalog variants price from supplier cost plus your markup.
- If a specific variant has its own price set, that takes priority over the general markup.
Bulk price changes
To reprice many products at once, use bulk edit:
Tips
- Always record cost, even on custom products — it's what markup and margin reporting build on.
- Use percentage markup when costs vary widely; use flat markup for consistent per-unit margin.
- Set markup right after importing catalog products so nothing sells at cost by accident.