Drip Merch prices products from a combination of cost, markup, and a sell price. Understanding how these fit together keeps your margins right whether you're selling catalog apparel or your own custom blanks.
The pieces of a price
- Cost — what the product costs you. For catalog products this is the supplier's wholesale cost; for custom products you enter it yourself.
- Sell price (base price) — the price customers pay before any per-variant or storefront adjustments. It must be greater than zero.
- Markup — the amount added on top of cost to reach the sell price.
Set up markup
On the pricing section of a product you can choose how markup is applied:
- Flat markup per unit — add a fixed amount on top of cost (for example, +$3.68 per unit).
- Percentage markup — add a percentage of cost.
The markup chain resolves the final price customers see: an explicit override or per-variant price wins first, then storefront markup, then the product's own markup, and finally the base price as a fallback.
Per-variant and per-size pricing
- Sizes can carry their own price or a price modifier, so larger sizes can cost more.
- Catalog variants price from supplier cost plus your markup.
- If a specific variant has its own price set, that takes priority over the general markup.
Bulk price changes
To reprice many products at once:
- Select the products on your products list and open Bulk Actions.
- Choose Adjust Markup and enter the new flat or percentage markup.
- Confirm. The markup is written to every selected product and their prices are recalculated from cost.
Note
there is no bulk action that sets prices directly, and no pending-changes review — the change applies as soon as you confirm.
Tips
- Always record cost, even on custom products — it's what markup and margin reporting build on.
- Use percentage markup when costs vary widely; use flat markup for consistent per-unit margin.
- Set markup right after importing catalog products so nothing sells at cost by accident.