Views And Clicks — Drip Socials

Understand Your Feed's Views and Clicks

Drip Socials keeps simple engagement metrics for each feed so you can see how shoppers interact with your Instagram content on your storefront. Two numbers are tracked: views and clicks.

What Views Mean

A view is counted each time your feed loads for a visitor on your storefront. Every time the feed is fetched and displayed on a page, its view count increases. This gives you a sense of how often shoppers are seeing your Instagram content.

What Clicks Mean

A click is counted when a visitor clicks on your feed. This reflects interaction with the gallery — useful for gauging how engaging your feed is, and especially relevant when your feed links out to Instagram.

How the Numbers Accumulate

Both metrics accumulate over the life of the feed block:

Each display adds to the view count.

Each interaction adds to the click count.

The totals are stored per feed, so each feed block has its own numbers.

Using These Metrics

Compare feeds — if you run multiple feeds, see which placements attract the most views and clicks.
Measure engagement — a high click-to-view ratio suggests your feed is compelling and worth featuring prominently.
Test changes — after editing a feed's layout or click behavior, watch how the numbers respond over time.

Tips

Views count every display, so busy pages will naturally show higher view totals.
To encourage clicks, enable the Go to Instagram click behavior so posts become clickable links.
Metrics reflect on-store activity, not Instagram's own analytics — use both for the full picture.

Next Steps

Change how posts respond to clicks — see Set What Happens When Visitors Click a Post.
Feature your best feed more prominently — see Add Multiple Feeds to Your Store.