Drip Socials keeps simple engagement metrics for each feed so you can see how shoppers interact with your Instagram content on your storefront. Two numbers are tracked: views and clicks.
What Views Mean
A view is counted every time the storefront fetches that feed block — in other words, once per page render that contains the block.
this is a page-render count, not an impression count. It goes up even if the feed sits far below the fold and the shopper never scrolls to it, and it goes up again on every reload. Treat views as "how often this block was on a page that loaded", not "how many people saw it".
What Clicks Mean
A click is recorded through a separate call from the storefront feed block.
clicks only make sense when the block's click behaviour is set to Go to Instagram. With Do nothing, the posts are plain images with no link wrapped around them, so there is nothing for a shopper to click through. Do not expect a click count to grow on a block set to Do nothing.
How the Numbers Accumulate
Both metrics are lifetime running totals per feed block. There is no date filter and no way to reset them.
both counters are written by a background queue rather than on the spot, so the numbers in the table can lag behind real traffic by a short while. A figure that looks stuck straight after a test usually catches up.
Using These Metrics
- Compare feeds — if you run multiple feeds, see which placements attract the most views and clicks.
- Measure engagement — a high click-to-view ratio suggests your feed is compelling and worth featuring prominently.
- Test changes — after editing a feed's layout or click behavior, watch how the numbers respond over time.
Tips
- Views count every page render, so a block in your footer on every page of the store will always out-score one on a single landing page. Compare blocks only when they sit in comparable places.
- To encourage clicks, enable the Go to Instagram click behavior so posts become clickable links.
- Metrics reflect on-store activity, not Instagram's own analytics — use both for the full picture.
Next Steps
- Change how posts respond to clicks — see Set What Happens When Visitors Click a Post.
- Feature your best feed more prominently — see Add Multiple Feeds to Your Store.