Drip Socials lets you decide how your feed reacts when a shopper clicks one of its posts. You can keep the gallery purely visual, or turn each post into a link that opens the original content on Instagram.
Click Options
There are two click behaviors to choose from:
- Do nothing — posts are displayed as static images. Clicking a post has no effect, keeping visitors on your store.
- Go to Instagram — each post becomes a link. Clicking opens that specific post on Instagram in a new browser tab.
When to Use Each
- Do nothing is ideal when you want the feed to act as visual social proof without sending shoppers away from your store.
- Go to Instagram is great for driving engagement and followers, letting visitors explore your full posts, captions, and profile.
How the Link Works
When "Go to Instagram" is enabled, Drip Socials wraps each image in a link to that post's original Instagram permalink. The link opens in a new tab, so shoppers keep your store open behind it. Each post links to its own individual Instagram post — not just your profile.
Tracking Clicks
the click counter only means anything on a block set to Go to Instagram. With Do nothing, the posts are rendered as plain images with no link around them, so there is nothing to click and the count stays flat. Views are counted either way. See Understand Your Feed's Views and Clicks.
Set It Up
- Open your feed block's settings in Drip Socials.
- Find Action on post click.
- Choose Do nothing or Go to Instagram. New blocks default to Do nothing.
- Save your changes.
Next Steps
- Add a Follow prompt — see Show Your Instagram Profile Header.
- Review engagement — see Understand Your Feed's Views and Clicks.