The Deal Bar

Setting a Default Tier

2 min readUpdated 2026-07-25

Setting a Default Tier

When a product page loads, one tier can be pre-selected in the deal bar. This "default" tier is a quiet but powerful nudge — shoppers tend to stick with the option that's already chosen, so picking the right default can lift your average order value.

How the Default Works

  • Each deal can have one tier marked as the default option.
  • That tier appears already selected when the shopper opens the product page.
  • The shopper can still switch to any other tier freely — the default just sets the starting point.
  • Marking a Tier as Default

  • Open the deal and select the tier you want pre-selected.
  • Turn on the default option setting for that tier.
  • Save the deal.
  • Load a product page to confirm the tier is selected on arrival.
  • Choosing Which Tier to Default

  • Default to a mid or higher tier to anchor shoppers on a bigger bundle and stronger discount — this is the most common way to raise average order value.
  • Default to the base tier if you'd rather let shoppers opt up on their own and keep the entry price front and center.
  • Pairing With Labels

  • Combine the default tier with a badge like "Most popular" or "Best value" (see the labels article).
  • The pre-selection plus a strong label reinforces that this is the smart choice.
  • Testing Your Default

  • Try defaulting to different tiers and watch your analytics over time.
  • Compare added revenue and sold items to see which default performs best for that product.
  • A well-chosen default is one of the lowest-effort, highest-impact tweaks you can make — save the deal, preview it, and let the numbers guide your final choice.

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