When a product page loads, one tier can be pre-selected in the deal bar. This "default" tier is a quiet but powerful nudge — shoppers tend to stick with the option that's already chosen, so picking the right default can lift your average order value.
How the Default Works
- Each bar has a Default option checkbox, and it behaves like a radio button: ticking one automatically clears it from every other bar. Only one default per deal.
- That bar appears already selected when the shopper opens the product page.
- The shopper can still switch to any other bar freely — the default just sets the starting point.
- On a brand-new deal, the first bar is ticked as the default.
Marking a Tier as Default
- Open the deal and find the bar you want pre-selected.
- Tick Default option on that bar. The tick clears itself from whichever bar had it.
- Save the deal.
- Load a product page to confirm the bar is selected on arrival.
Choosing Which Tier to Default
- Default to a mid or higher tier to anchor shoppers on a bigger bundle and stronger discount — this is the most common way to raise average order value.
- Default to the base tier if you'd rather let shoppers opt up on their own and keep the entry price front and center.
Pairing With Labels
- Combine the default tier with a badge like "Most popular" or "Best value" (see the labels article).
- The pre-selection plus a strong label reinforces that this is the smart choice.
Testing Your Default
- Try defaulting to different tiers and watch your analytics over time.
- Compare added revenue and sold items to see which default performs best for that product.
A well-chosen default is one of the lowest-effort, highest-impact tweaks you can make — save the deal, preview it, and let the numbers guide your final choice.