Per Item Vs Per Volume Pricing — Drip Discounts

Per-Item vs Per-Volume Pricing

When you create a deal, Drip Discounts asks how you want prices shown to shoppers: per item or per volume. This choice doesn't change the discount amount — it changes how the savings are framed on the product page. The right framing can make the same offer feel far more appealing.

Per-Item Pricing

Per-item pricing shows the price of a single unit at each tier.

Select per item on the deal.

Shoppers see something like "$8.50 each" for a tier.

As they move up tiers, the per-unit price drops, making the "buy more, pay less per unit" logic obvious.

Per-item is great when the unit price is the number shoppers naturally compare — consumables, refills, or anything bought in repeat quantities.

Per-Volume Pricing

Per-volume pricing shows the total price for the whole bundle at each tier.

Select per volume on the deal.

Shoppers see the full bundle total, like "$25.50 for 3."

This highlights the headline total they'll pay, which can feel like a package deal.

Per-volume works well for gift sets, kits, or products people buy as a single bundle rather than one at a time.

Choosing Between Them

If your product is bought repeatedly and shoppers care about unit cost, lean per item.

If your product is bought as a set or bundle, lean per volume.

When in doubt, try one, watch your analytics, and switch if the numbers suggest it.

Changing It Later

You can edit the pricing option on any deal at any time. Save the deal after changing it, and the storefront display updates to match — no need to rebuild your tiers.