Notifications

Configuring Recipients and Email Content

3 min readUpdated 2026-09-16

Beyond simply turning notifications on, Drip Surveys lets you decide who gets notified and exactly what the email says. This article covers setting recipients and tailoring the subject and body.

Set your recipients

  1. Open Drip Surveys in your Shopify admin.
  2. Go to Notification settings.
  3. In the Emails field, enter the addresses that should receive new-response alerts. For more than one, separate them with commas — the in-app help text reads "You can add multiple email addresses separated by comma". Spaces around each address are trimmed for you.
  4. Save your changes.
Important

a brand-new install has this field empty while notifications are switched on, so no email can be delivered until you save an address here. The field is required, so you cannot save the page while it is blank.

Warning

the whole Emails field — every address plus the commas — is capped at 255 characters. A long team list can be cut off, silently dropping the addresses at the end.

Point notifications at whoever needs to act on feedback — a shared support inbox, a marketing address, or your own email.

Customize the subject line

  1. In notification settings, edit the email subject field.
  2. Write a subject that's easy to spot in a busy inbox, such as "New survey response received." The default is "Congratulations! You've got survey feedback."
  3. Save. The subject is required and capped at 255 characters.

Customize the email body

The body is a rich-text editor and is stored as HTML. It is required, but unlike the other fields it has no character limit.

  1. Edit the email content field.
  2. Write the message you'd like to receive with each notification.
  3. Optionally include personalization tokens (see below).
  4. Save.

Personalization tokens

The email content supports two tokens that are filled in with the responding customer's details:

  1. %customer_name% — the shopper's name.
  2. %customer_email% — the shopper's email address.

For example, a body of "New feedback from %customer_name% (%customer_email%)" arrives with the real name and email filled in.

Warning

these two are the only tokens the email sender replaces. %order_number% is not substituted in emails — it arrives as the literal text %order_number%, even though the live preview elsewhere in the app does replace it. See the tokens article.

Good to know

  • Type tokens exactly, including the percent signs, or they won't be replaced.
  • If notifications are turned off, these settings are saved but no emails are sent until you turn them back on.
  • Responses are always recorded in the dashboard regardless of your notification setup.

With recipients and content set, your team will get timely, clearly-worded alerts every time feedback rolls in.

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