Go Beyond the Overview
The Overview tab tells you how the shop is doing overall; the Sales, Customers, and Products tabs tell you why. Open Reports and use the tabs across the top to switch focus, each one respects the same date-range selector, so you can analyze Last 7 Days, This Month, This Year, or All Time.
Analyze Sales
Select the Sales tab to focus on revenue.
Pair it with a date range to see how sales are tracking over the period you care about.
Use it alongside average order value from the overview to understand whether growth is coming from more orders or bigger ones.
Understand Your Customers
Open the Customers tab to focus on who's buying.
Combine what you see here with each customer's Total Spent on their profile to identify your best accounts.
Use these insights to prioritize follow-ups, reorders, and outreach to high-value customers.
See What's Selling
Open the Products tab to see product performance.
Identify which items and decoration types move most often.
Let that guide what you stock, promote, and feature on your storefront.
Set the Right Range
Use This Month for a current pulse and This Year for the bigger trend.
Switch to All Time to understand your best-ever sellers and long-term customers.
Last 7 Days is great for spotting a sudden spike or slowdown fast.
Put It to Work
Review reports on a regular cadence, weekly for operations, monthly for strategy.
Cross-reference tabs: strong sales plus a few dominant products may signal a chance to upsell or diversify.
Export what you're viewing when you need to share numbers or plan outside the dashboard.
Used together, these tabs turn raw activity into decisions about pricing, stocking, and where to spend your selling energy.
