What the Reports Page Shows
The Reports page is at /dashboard/reports. Note: there is no Reports link in the dashboard sidebar, so you have to type or bookmark that address to get there. The Overview tab is the only tab that displays data today. It shows four headline figures, a breakdown of orders by status, and your five most recent orders.
these are raw activity counts, not accounting figures. Read the definitions below before you use any of these numbers for bookkeeping or tax.
How Each Metric Is Calculated
- Total Revenue adds up the order total of every order created in the selected period. It does not check payment status and it does not check order status, so cancelled orders, unpaid orders, and orders sitting in Quote all count towards it. It is the value of the orders you took, not the money you collected.
- Total Orders counts every order created in the selected period, again regardless of status or payment.
- Total Customers counts customer records created in the selected period. It is a measure of new customers, not of how many customers bought from you.
- Avg Order Value is simply Total Revenue divided by Total Orders, so it inherits everything above.
because cancelled and unpaid orders are included, Total Revenue will usually be higher than the money that actually reached your bank. If you need collected revenue, work from your payment provider's records or from paid invoices instead.
Choose a Date Range
- Use the range selector at the top right to switch between Last 7 Days, This Month, This Year, and All Time.
- Last 7 Days counts back seven days from right now. This Month starts on the 1st of the current month. This Year starts on 1 January. All Time applies no date filter at all.
- There is no custom start and end date, and no end-date cut-off — every range runs from its start date up to the present moment.
the four headline figures and the Orders by Status panel respect the range you pick. The Recent Orders panel does not — see below.
Understand Orders by Status
- The Orders by Status panel counts orders in each of your order statuses for the selected date range.
- Statuses with no orders in the range are not listed.
- Use it to spot a pile-up, for example a large number of orders stuck in Approved rather than moving to In Production.
Read the Recent Orders Panel
- Recent Orders always lists your five newest orders with the customer name, order total and current status.
- This panel ignores the date range. Switching to Last 7 Days will not change it.
- The rows are not clickable. To open one of these orders, go to Orders and find it there.
What the Reports Page Cannot Do
- The Export button in the top right does nothing. It has no action attached to it and there is no report download in the product, so there is no way to export report data from this page.
- The Sales, Customers and Products tabs are placeholders. Each one displays a "coming soon" message rather than data.
when a customer or your accountant needs figures out of Drip Merch, pull them from the Orders and Invoices lists, or from your payment provider, rather than from Reports. Those reflect payment state; Reports does not.